MoonShard solves the problem of user disengagement by creating a seamless interruption-free customer experience, whether the user is online or offline.

MoonShard creates a coherent online/offline customer experience by providing relevant and engaging interactions.

MoonShard achieves this with engagement of users situated in a specific physical location in an online interaction with the business and other users, as well as through conversion of online activities into offline: shopping, visiting physical establishments (such as cafes, restaurants, theme parks, etc.)

A familiar easily recognizable interface allows users to engage easily; MoonShard looks like a messaging application with embedded location-recognition as an inherent part of interactions between consumers and businesses.

Using MoonShard, businesses can create their own local communities and communicate with users who are situated in a specific location. At the same time, MoonShard provides businesses with a set of tools to increase the users’ engagement. Users can also find other users nearby and chat with them.

MoonShard applies mesh network technology to create these local communities. Many key components are based on the open source solutions, in particular, the Matrix communication protocol and Ethereum blockchain, which provides advantages in terms of development and support.

Using MoonShard, businesses can easily integrate both their online and offline activities into one coherent path, engaging users based on their physical location.

Key Features


Market Review

socialРесурс 338 US$ BILLIONS $0 $20 $40 $60 $80 $100 $120 $140 $160 $180 2018 2019 2020 2021 2022 2023 $145.7 $148.6 $154.6 $157.1 $161.9 $164.0
Diagram. US location-targeted ad spending, all channels (traditional & digital)
socialРесурс 348 TRADITIONAL 29.3% 25.7% 21.0% 12.1% 12.0% DIGITAL MOBILE SOCIAL OTHER
Diagram. 59% of total ad budget is spent on some form of digital advertising including mobile and social

Competition Map

MoonShard has several types of competitors: messaging platforms, solutions for location-based marketing, and local directories/review web sites.
socialРесурс 358 Not Local Hyper-Local Non-Interactive Highly Interactive Proximity Marketing Solutions:Bluetooth Beacons, NFC, RFID, QR Location-Based Marketing Solutions,Geotargeting/Geofencing-based:brand proprietary apps Local Directories andReviews Websites/Apps:Yelp, TripAdvisor, Foursquare Mesh Messengers:FireChat, Bridgefy Messengers and Communications Platforms:Facebook Messenger, WhatsApp,Telegram, Slack, Discord MoonShard Local Check-in Apps: Swarm
We believe that locality, i.e. binding of communication to a physical location, as well as communication interactivity determine the success of a unified online-offline customer experience and we consider this to be MoonShard’s mission. Simultaneous hyper-locality and engaging interactivity enable personalization of customer experience to the maximum, thus increasing consumer engagement in the interaction with businesses and each other. Therefore, we use these two parameters to analyze competitors and to differentiate.


Q1 2019
  • Architecture design
  • Core software prototyping & development
Pre-seed fundraising
Q2 2019
  • Android client
  • Matrix integration
  • Wallet
  • Paid subscriptions
  • Deals beta
  • Local mDNS chats
  • API
Q3 2019
  • Desktop version (macOS and Windows)
  • Telegram, Slack, Discord itegrations (bridges)
  • Influence cabinet
  • Advanced deals
  • Local Rendez-vous chat points
  • Free check-in
  • iOS version
  • Event-services and maps integration - TimePad, Meetups, Clapp, etc
  • News feed
  • VoIP
Q4 2019
  • Digital collectibles
  • Paid check-ins
  • Rating system
  • ADS Platform
Seed / STO
Q1 2020
  • Full federalisation
  • IPFS channels
  • P2P
  • Full mesh routing
Q2 2020
  • Local router-based chats
IPO / Self-suffiency

The Team

Artem Durakov
Blockhain expert
Nikolai Persianov
Tech-support specialist/tester, business analyst
Maxim Uvarov
Digital producer blockchain projects
Maxim Basharov
Crypto investor, leading analyst at blockchain projects